Internet Marketing – How to Get Customers to Your website

Do you have a website you need to promote; are you looking for more hits and more customers? To have a successful business you need to know how to market your website and to gain returning customers with a monetised website.

• The more hits you get to your website, the more customers you will receive and the more money you will make.                                                                                                                                                                                                                      

This article will teach you how to promote your website to gain new customers, with a monetised website the more customers that hit your website the more income you will receive.

Getting Hits to your website

To get traffic to your website you need your website to rank on page one or two on Google, any lower then this and your traffic will be low – no customers. People search on what we call “key words” such as life coaching in Manchester  (for a coaching website) you need your website to rank high on your search term to get any real amount of customers  to your website.

Google Ad-Words

The quickest way to gain instant clients is by paying for Google Ad – words, as your clients search for a Key wordthe adverts that are shown on the right hand side of page are paid advertisement and you only pay when a client clicks on your advert – and it’s up to you how much you pay, obviously the more you pay the higher up the page you go. The advantage here is that you rank on Google page one within minutes of setting up your ad-word account.

SEO

You can also get your website on Google page one or two for free, the way this works is once Google have a key word entered in their search engine, for this example we will use Business Coaching the adverts that come up naturally (not paid for with ad-words) are called SEO. This works by Google checking how many backlinks – people linking to your website from their website with the search term. The more backlinks you have directed to your website the higher up Google you climb.

The myth is that Google check your website content, which is true and I would add that backlinks make up 95% of the power to make your website rise up the Google pages.

• Remember the higher up Google you rank the more clients will hit your website.                                                                                                                                      

Directories

Directories rank high in Google searches for a large amount of key words, you can pay for (in most cases) a yearly subscription for your website to be added to their directory. You can also add your website to free directories but these do not rank very high but do in most cases add a backlink to your website.

What next?

If you want hits to your website quickly use Google Ad-Words and Paid Directories, you pay out initially but gain clients normally on the same day.

Alternatively, market your website for free, add comments to blogs and free directories and build up your backlinks. Once your backlinks increase you will see your website climb higher in Google searches.

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