How to answer the job interview question: ‘what is your professional development plan for the next 12 months?’

Many employers will ask a job interview question to help better understand the job applicants’ motivation to develop professional skills. A candidate that can clearly communicate how they are a lifelong leaner, and how they have attended regular professional development opportunities to improve industry-related skills and knowledge, is likely to score high on a ‘continuous professional development’ interview question.

This article will help a job interviewee prepare for the job interview question: ‘Can you give an example of working towards your (CPD) continuous professional development?’

Professional development plan

Career professionals have a clear career goal and a professional development plan. Continuous professional development, is the ongoing process of gaining the required skills to keep up to date with changes happening within the job sector. As technology, artificial intelligence, robotics, customer demand, and global politics, continue to change the job market, today’s employee needs to continue their development to be seen as highly employable.

Employers understand the importance of recruiting staff that have a passion for the sector and are motivated to attend training, to gain new skill sets, and become more knowledgeably about their industry.  For this reason, the interview question: ‘tell me about any recent continuous professional development opportunities you have attend?’ is a commonly asked job interview question.

The interviewee needs to answer the question by discussing relevant information. Talking about public speaking or art for a role where these skills aren’t required won’t meet the job criteria on the recruitment panel’s interview scorecard.  When hiring a new employee an organisation needs to ensure fairness, research has found that a structured job interview – asking each applicant the same interview questions and scoring each interview answer against the criteria on the interview scorecard, results in the most appropriate hire.

To gain a high-scoring job interview answer, the job candidate can use the job advert, role description, and their own industry knowledge to create a list of the job duties, required skills, qualities, and knowledge required to be successful in the advertised position. The insight of the job role allows an applicant to tailor their job interview answer to meet the essential skills and requirements the employer has associated to the job position.

In addition to meeting the essential job criteria, each job interview answers must be communicated confidently in a self-promoting way. Within a job interview downplaying a skill set or knowledge rarely pays off, as research has shown how self-promoting interviewees are much more likely to gain job offers.

Returning to the professional development plan, the plan should list the required skills needed for a certain job role and how they can be gained. In some cases, the plan will include industry qualifications, sector-related skills, and personal qualities. Each required skill should have an achievement deadline date, and a milestone. For ease, most career professionals will embed course links into the plan, and or add, application deadline dates.

For sector knowledge, the development plan may list useful industry magazines, blogs, or books. These articles may possess relevant information that can be used to showcase industry professionalism.

Answering the job interview question: ‘what is your professional development plan for the next 12 months?’

The interview will, in most cases, take under one hour to complete. A panel of three senior employees will be seated on the interview panel, with each panel member asking two to three interview questions. The interview question ‘what is your professional development plan?’ is generally asked in the later stages of the interview.

A lack of a development plan, especially in fast-paced job sectors, can be viewed as a red flag. Applicants who mumble something about ‘wanting’ to develop skills are seen as having an ‘insincere’ interview identity.

Whereas a charismatic interview identity will confidently deliver a detailed answer that highlights their interest in the job role, their enthusiasm for the sector, and their plan for developing relevant skills and knowledge.

How to answer professional development plan interview questions

Start with a confirmation statement that highlights a passion for professional development:

‘Yes I have a professional development plan that I have been working towards for the past 12 months with the aim of gaining X (sector knowledge/skill)…’

The second line of the interview answer needs to give more specific information by discussing the development plan, and detailing actions taken:

‘To achieve this development goal, I have started a course in (course name) where I have learned (industry-related knowledge) and to date, I have successfully passed (unit/qualification). X months a go I also attend a (short training course) to improve my knowledge in (sector-related knowledge) and I am currently working on (detail current development opportunity….’

Follow the past and current professional development opportunities with future actions:

‘My CPD actions for the next 12 months include (give course date, desired outcome, and duration)…’

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End with a summary:

‘To summarise, I have passionate about professional development as I believe that having up-to-date industry-related knowledge will help me improve my performance in work.’

All job interview questions, especially the interview question around continuous professional development, must be answered in detail, by positively communicating (selling yourself) specific information.

Studies into job interview stress and anxiety

cpd job interview question

Many people suffer from anxiety, in a US study it found that around 20% of the population could suffer from an anxiety disorder.

Particular situations, such as the workplace, can increase the feeling of anxiety “It is not surprising that anxiety is an inherent part of the interview process, as the employment interview is a highly evaluative situation” (Heimberg, Keller, & Peca-Baler, 1986) source

Along with being ‘evaluated’ job applicants, and people in general, feel increased pressure when they are the centre of attention and the feeling of a lack of control.

Research around the impact of job interview anxiety has found that an anxious candidate is likely to score less on the interview scorecard than a less skilled, but more confident interviewee.

Anxiety pre-interview training and/or coaching can help to reduce job interview anxiety, and therefore increase the likelihood of a career professional gaining job offers.

Confidence, data has proven, improves the interview performance as a self-assured interview identity is more likely to give a measurable and detailed interview answer. In addition, confidence is seen as a valuable asset in an employee.

Being a confident interviewee also helps when self-promoting skills, qualities, and experiences. Relaxed applicants communicate better, a key skill in a structured job interview.

Smiling can negatively impact the job interview

Confident job applicants are more likely to express emotions through facial expressions, gestures, body language, and verbal communication. Relaxed interviewees are more likely to smile compared to nervous candidates. Smiling creates a positive loop, when we feel good, we smile. When we smile we feel good.

Therefore, a job seeker at ease in the interview process will feel good, increasing a ‘natural’ smile. A number of studies have found that when a person observes a smiling face, the observing brain releases the feel-good chemical – endorphins. An interviewer through observing a smiling candidate should therefore increase likability for the applicant, increasing that applicant’s chance of gaining a high-scoring interview outcome.

Some research has found the opposite to be true. In an experiment to check the impact of smiling on the outcome of a job interview, it was found that smiling could decrease the likelihood of a job offer. The findings show the importance of job choice. Applicants were rated less favorable for careers associated with a ‘serious demeanor’ if they were found to be smiling. Another experiment (Able & Deitz, 2008) found that DJs were seen as being more hireable based on smiling vs non-smiling photographs.

Other research backs up these findings. The job stereotype can increase or decrease desire for an applicant depending on the applicant’s image compared to the interviewer’s perception. An experiment that looked at the effects of appearance on job evaluations found that the ‘beauty is beastly’ stereotype can influence hiring decisions, an ‘attractive’ female applying for a traditionally masculine job position, could be related lower than an ‘unattractive; female with the same knowledge/experience.

Smiling is often associated to attractiveness. The ‘what is beautiful is good’ bias shows that attractiveness can increase job offers, as humans link physical attractiveness to the perceived suitability of the applicant to the job role. 

In the research on smiling vs job interview offers, the hiring of an applicant was maximised if smiling was lower in the middle of the interview – during the competency-based section of the interview, compared with smiling at the interview start or end.

Does power posing create power?

Highly confident and egocentric types are more likely to adopt the power pose in a job interview.

Low-confident interviewees waiting to be interviewed will slump into their chair, hunch over their phones, and adopt powerless body-language. A self-assured person adopts confident body-language, mainly open gestures compared to closed-off body-language such as self-hugging.

As discussed previously, the body and mind are connected creating positive or negative loops. Above we discussed how when we feel good we smile. And when we smile we feel good. The same connection between mind and body is a result of gestures and body language. High-status people adopt power poses. And Power poses help people to feel high status. Source.

Power poses create the feeling of power, confidence, risk tolerance, and memory for positive words and concepts, cognitive processing, thought abstraction, and being action orientated. And importantly, reduces the feeling of fear.  Other techniques help with the feeling of power. One experiment found that recalling a time that a person felt powerful increases the feeling of power, but not as strong as the power effect of a power pose.

The secondary gain from a power pose is the increased feeling of confidence which creates enthusiasm throughout the job interview. And creates a calm and collected mindset that decreases anxiety and stress.

Pre-interview preparation is required, as those looking to ‘fake it’ during the interview itself may be found out. Experiments looking at the impact of acting high-status, using self-promoting stories, positive language, etc, found that the longer the job interview was the harder it became for the anxious interviewee to ‘act’ confident. An expert interviewer using a structured interview process was also able to find flaws in the applicant’s fake persona, leading to the hiring managers perceiving them as manipulative and inauthentic – a dishonest interview identity.

Using power poses prior to the interview creates confidence with improves both ‘what you say’ and ‘how you say it’. What you say encompasses positive language, self-promoting answers, and the duration of the interview answer. Whereas how you say includes volume, emotions, tonality, and being enthusiastic.

Is enthusiasm key to job interview success?   

Hiring managers, as well as looking at skills, experience, and knowledge, look for potential. An interviewee’s enthusiasm is key here. A lack of enthusiasm during the recruitment process creates a negative perspective of the applicant; they are viewed as anxious, a weak communicator, and less likely to complete the job role to a satisfactory standard.

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How are anxious interviewees put off by an employer?

Job interview anxiety doesn’t only affect the job hunters’ interview performance, it also has a direct impact on the acceptance of job offers for those lucky few who make it through the recruitment process. Anxious job applicants are more likely to turn-down a job offer from an employer if they, the applicant, felt nervous during the recruitment process. This is due to the psychology of  projection where you attribute feelings that you are uncomfortable with on to someone or something else, IE the employer.

Employers, therefore, would benefit from adopting techniques to help relax candidates before a job interview. The benefits would be two-fold. One, a calm and relaxed interviewee will offer up a more detailed answer that the interview panel can measure against the job criteria, to help hire the most suitable employee. Second, first-choice candidates are more likely to want to accept a job role from a positive experienced job interview.

Why You Are Failing Job Interviews

For an activity that is so regular, many job seekers fail to prepare for the job interview.

A lack of preparation results in common, and avoidable, mistakes being made that often result in a job rejection.

This article will explain the top 5 common job interview mistakes and how to avoid them.

Believing that all interview questions are the same

A common misunderstanding is that interviewers across all job sectors ask the same interview questions.

This is why searching for ‘job interview questions’ is more commonly searched (around 1-10k per month Source Google keyword planner 20/22) than, as an example, ‘job interview questions for engineering’ (around 100-1k per month. Source Google keyword planner 20/22).

There are a few commonly asked job interview questions, that we will list at the bottom of the article, but in the main, recruiters ask specific questions relevant to the job role and company culture. As an example, a teacher job interview will be filled with questions about lesson planning, classroom management, and preparing for Ofsted visits. Whereas a manager job interview will feature questions on financial planning, leadership skills, and project management.

That much is obvious. What isn’t as obvious is the difference in interview questions for the same, but in different organisations. A misconception is that all (sector) employers ask the same questions. This is true to an extent. A retail interview, for various retail outlets, is likely to feature a job interview question relating to customer service.  This doesn’t mean that every question will be repeated with each employer.

With the retail example, one interviewer from a food retail outlet may focus questions on stock rotation, dealing with spoiled food, and food contamination. A second retail recruiter, from, let’s say a clothing retail store might ask questions on communication, fashion knowledge, and dealing with returns. 

The first rule for a successful job interview is to identify the job criteria. Review the job specification, read the job advert, research the company culture, vision and values. In fact, researching values and company culture is highly important as more employers use ‘value interviews’ and ‘strength-based interviewing’ as part of their recruitment process.

Only using examples from your current role

The most popular job interview is a behavioural interview, part of the structured interview process. The behavioural interview asks for examples of how the candidate has previously acted in past situations.

Example behavioural interview questions include:

  • Give me an example of when you have collaborated with stakeholders?
  • Have you ever had to deal with competing deadlines, what did you do?
  • Describe a time that you have influenced others to agree to one of your suggestions?

Most behavioural interview questions can be predicted. The key common tasks for the new role, in most cases, will be discussed in the job interview in the form of a set of behavioural interview questions.  

The problem comes when a candidate is nervous. An interviewee’s anxiety level affects their memory professing. The increase in cortisol, the stress hormone, results in memory loss. It becomes harder to recall details, such as answers to interview questions, or remembering the details of the experience the job candidate planned to discuss during the recruitment process.

The interview stress problem results in the overuse of one example. The interview panel ask an easy-opening interview question about a generic skill, teamwork or communication, and the applicant gives an example of using the required skill. The second question becomes more specific “Tell me about a time you used (required skill or knowledge)?” The nervous applicant struggles to find a suitable example, so reverts to using the same example from question one: “As I said, when I was…(previous example)…I used (required skill)”

From the interview panel’s perspective, the repetitiveness of the same situation doesn’t showcase enough variety, experience or knowledge for the recruiters to see the value of hiring the nervous applicant.

This is a very similar problem to only using examples from the current employer. In a job interview, when anxiety is often higher, it is easier to recall information from the current role. This is fine, often expected, for a least one or two interview questions.

Using only one employer example has one key barrier – the candidate can only highlight the skills and knowledge from that particular role, rather than showcasing a diverse set of skills, knowledge and experiences, that is gained by sharing examples from various roles and positions.

To prepare for a job interview, write down at least 10 behavioural interview questions that are likely to be asked. Next, reflect on 5 situations from at least 3 different employers.

The situations will become the examples that will be embedded into the interview answer. The ideal situation is one that required multiple skills and knowledge to create a successful outcome; teamwork, communication, leadership, industry knowledge, collaboration, stakeholder engagement, etc.

This allows the savvy interview applicant to reframe the example and situation depending on the interview question and the required skill or knowledge the employer is looking for the applicant to discuss. Remembering 5 examples that can be used for multiple interview questions is much easier than having to prepare 10-15 single-use interview answers.

Believing the interviewer is psychic

There is a myth that interviewers are superhuman.

The nervous interviewee believes that the employer is highly confident when interviewing, in fact, many are just as nervous as the job applicant. Some organisations allow their trained HR team to conduct the job interviews, which means they are skilled in interviewing but not always with the sector technical know-how.

The biggest misconception is that the interview panel is psychic. A high number of career professionals fail to mention key information during their interview answers. As an example, the applicant will describe a problem they faced and the actions they took to overcome the problem. On the face of it, the interview answer format sounds positive. In reality, the interviewee will delete essential information from the interview answer:

  • Decision-making skill
  • Reasons for declining an option
  • Creative thinking process
  • Time management
  • Communication skills and stakeholder relationships
  • Work ethic and commitment

The list can go on and on. It is important, therefore, to give as much detail that relates to the interview question as possible. In fact, some research has found how the higher number of words per interview answer increases the likelihood of a positive interview outcome.

A more basic problem for internal interviews is not understanding the impact of an interview scorecard. In a structured interview, each interview answer is cross-referenced against a set of job criteria recorded on the interview scorecard. The criteria includes skills, qualities, and experiences. Each interview question is scored on a scale, for example of 1-4. The interview panel can only score an applicant high if they reference all the criteria on the interview scorecard. This is why ‘identifying the job criteria’ is of the most importance.

Because the applicant, in an internal job interview, knows the interviewer has seen their work, they will naturally miss out key information. This lack of detail only results in a low-scoring interview answer.

To overcome the missing information problem 1) identify the job criteria 2) be a self-promoter 3) communicate confidently

Disclosing irrelevant information

If you this next common interview mistake you must stop straight away

One of the worst errors an interviewee can make is the self-discloser of weaknesses. Time and time again candidates will randomly disclose a weakness even when they haven’t been asked.

When asked a technical question, it is easy to let slip out ‘I’ve never worked on something like that’ Instead it is better to confidently communicate your knowledge on the subject. Discussing knowledge will create a stronger interview identity than explaining that you lack experience.

Other negative slippage includes ‘I prefer working on my own initiative..’ to questions about teamwork. Or, ‘Others in my team focused on that area of work’ when asked about a particular skill.

The interview isn’t just about past experience, its about potential. Negative slippage ruins a positive interview identity. The barrier here is that career professionals don’t even know they are leaking negativities. When I coach career professionals to pass a job interview, I will record and list all of their negative communications – verbal and non-verbal, and most applicants are unaware of around 95% of the negative communication that is affecting their chance of winning a job offer.

Not being ready for the basics

Understanding the job interview format creates familiarity, familiarity increases confidence.

Failing a number of job interviews have a secondary gain, the applicant becomes familiar with the interview process, which in turn increases their self-esteem during the recruitment process.

You don’t need to fail to win. A little research and some mock interviews are enough to become more confident. By understanding the format and preparing for commonly asked interview questions (as well as sector-specific interview questions as discussed above) helps reduce interview anxiety.

Most job interviews last around 45 minutes. The interview panel is made up of around 3 staff members, often including a HR manager. Interviewees will be told about the interview process before being asked, on average, 8 questions, including sector-specific questions and a few of the generic questions recorded below.

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The 10 most commonly asked job interview questions:

  1. Do you have any questions for us (asked at the job interview end)
  2. Tell me about your experience
  3. What are your weaknesses
  4. What do you know about our organisation
  5. Give me an example of using (skill/knowledge)
  6. Describe a time that you worked well within a team
  7. How will you manage your time when you have competing deadlines
  8. Explain how you would (deal with a future duty/task)
  9. What are your salary expectations
  10. Give an example of developing your skills or knowledge