Aristotle’s Persuasion Technique

Persuasion is the goal of the job interview.

In the job interview, you need to influence, persuade and motivate through the answers of your job interview answers. You naturally persuade all the time, through the words you say and how you say these words. The problem is you may persuade people not to recruit rather than persuade them to offer you the desired job position.

Aristotle was a master of the persuasive language. We have taken the leanings of Aristotle’s rhetoric and made it relevant to the job interview.

Ethos, Pathos, Logos

Ethos is your character, how you come across to the interviewer. In a job interview, you need to be seen as credible, an authority. If the job interviewer believes in you, they will listen to you, if they listen to you, they will want to buy you (offer you the position) Aristotle said “We believe good men more fully and more readily than others.”

An example of an ethical appeal: “What I have learned from working in this industry for over 28 years is…” Your duration of experience has a direct path to your Ethos.

Pathos creates an emotional response from the interview panel. In the job interview situation, you need to appeal directly to the interviewer’s emotions. The great interviewee controllers the employer’s emotions throughout the job interview, taking them on an emotional roller coaster.

An example of an emotional interview answer is “have you ever been in a situation when a multi-pound deal was just about to be lost….what I did to turn things around was…” By getting an employer to imagine/remember a negative situation stirs up their negative emotions, before you create a positive emotional pull, by explaining your positive outcome.

 

Logos is a way to use logic; reasoning, data, statistics and even debates and arguments. Imagery creates an emotional pull, logos allows you to give the facts to back up the story. “This technique increased profit by 35%..” “9 out of 10 people benefited from X”